About

Hi, I’m Lucy, the founder of IOTA Aesthetics and the creator of Brow Fix, Brow Refine, and the newest addition to the range, Brow Bloom.

My journey into the beauty industry began in 2022 following a career as a registered nurse. I opened my studio with a clear mission: to create natural, confidence-boosting results through permanent makeup that feels like you, only fresher. It all began when a dear friend undergoing chemotherapy couldn’t find anyone nearby who could give her soft, realistic brows. Helping her feel like herself again sparked something deep in me — a passion for subtle beauty that uplifts and empowers.

After years of specialising in cosmetic tattooing, brows and lashes, I started to notice a gap in the market. I couldn’t find brow products that were clean, effective, and genuinely performed...and so was born BROW FIX!

Today, I’m no longer taking clients, but I bring everything I’ve learned behind the chair into every product I make. My range is vegan, cruelty-free, eco-conscious, and designed to deliver salon-quality results whether you're at home or in a professional studio.

When I’m not working on brow formulas or dreaming up new ideas, I’m a proud mum of three, often found chasing kids, reading something uplifting, sipping coffee (probably too much), and getting way too excited about quirky fashion. I believe in thoughtful beauty — products that feel good, work well, and come from a place of care.

Thanks for being here. I’m so happy to share this journey with you.

Lucy xx