{"title":"NEW ARRIVALS","description":null,"products":[{"product_id":"untitled-jun29_19-50-48","title":"LASH MUSE \/\/ tubing mascara","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMeet \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eLash Muse\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the mascara that gives you beautifully lifted, defined and lengthened lashes without the smudging, flaking or panda eyes. Powered by innovative \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003etubing technology\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, each lash is wrapped in tiny tubes of product to create a flawless, long lasting lash look that stays put all day and effortlessly removes with warm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSay goodbye to messy mascara removal and hello to lashes that look fresh from your morning coffee to evening plans. Lash Muse gives you that perfect “your lashes but better” look with separated, lengthened, sleek and naturally stunning results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBetter yet, Lash Muse is \u003cstrong\u003e100% vegan and cruelty free\u003c\/strong\u003e, so you can feel good about the beauty products you use every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for busy mornings, long days, special events or anyone who wants their mascara to actually stay where it belongs!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI can’t wait for you to experience the magic of Lash Muse!\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHow to apply ✨\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eApply Lash Muse from the base of your lashes, gently wiggling the wand through to the tips. Build your desired look by adding extra coats while the formula is still fresh for more length, lift and definition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to remove ✨\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eNo harsh makeup removers needed! Simply soak your lashes with warm water, gently press and massage your lashes with your fingertips, and watch the tubes slide away effortlessly. No rubbing, no scrubbing, no leftover mascara mess.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComes in one shade, deep black... See video of founder, Lucy pote, totally unedited for colour. \u003c\/span\u003e\u003c\/p\u003e","brand":"IOTA aesthetics","offers":[{"title":"Default Title","offer_id":53669041504440,"sku":null,"price":28.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5253\/5992\/files\/rn-image_picker_lib_temp_c76c66f8-2f5b-4d83-8ed0-14e4fbfd63dd.png?v=1786435824"},{"product_id":"iota-shopping-bag","title":"IOTA shopping bag","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eCute bag. Big energy. \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause carrying your stuff in a boring shopping bag was simply never going to happen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMeet the \u003c\/span\u003eIOTA Shopping Bag\u003cspan\u003e ... a fun, reusable pink and blue bag made from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003epost-consumer recycled plastic\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. It’s bright, practical and made to be used again and again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for your beauty bits, groceries, beach essentials, mum-life chaos… basically anything you need to throw in a bag and pretend you’re organised.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWHY YOU'LL LOVE IT\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eFun \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e because practical doesn't have to mean boring.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eMade from post-consumer recycled plastic\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e  Giving existing materials another life.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"isSelectedEnd\"\u003e\n\u003cstrong\u003e\u003cspan\u003eReusable\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Keep it in your car, handbag or pram and you'll always have a cute bag on hand.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBag Size:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 40cm x 29cm x 10cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eMade from:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Post-consumer recycled plastic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA reusable shopping bag you’ll actually want to carry around.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"IOTA aesthetics","offers":[{"title":"Default Title","offer_id":53895536279736,"sku":null,"price":16.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5253\/5992\/files\/IOTA_tote_product_photo.png?v=1793404670"},{"product_id":"colour-capsule-multi-stick","title":"Colour capsule \/\/ multi stick blush","description":"\u003ch1\u003eColour Capsule\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eOne stick. Six shades. Endless ways to wear it.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMeet Colour Capsule, your go-anywhere multipurpose colour stick designed to add effortless colour, warmth and glow wherever you want it.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith a silky, creamy texture that melts into the skin, Colour Capsule can be swept onto cheeks, lips and eyelids for a fresh, cohesive look. Wear it sheer for a soft wash of colour or build it up for a more vibrant finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eThe shades\u003c\/h3\u003e\n\u003ch5\u003eSilky Cappuccino\u003c\/h5\u003e\n\u003cp\u003eA warm, neutral-toned bronzer and contour shade for adding soft definition and warmth.\u003c\/p\u003e\n\u003ch5\u003eChampagne Dinner\u003c\/h5\u003e\n\u003cp\u003eA luminous champagne highlighter for adding a beautiful, fresh glow to the high points of the face, eyes or anywhere you want a touch of light.\u003c\/p\u003e\n\u003ch5\u003eSunset Rose\u003c\/h5\u003e\n\u003cp\u003eA vibrant pink with cooler undertones for a fun, youthful-looking flush.\u003c\/p\u003e\n\u003ch5\u003eDried Rose\u003c\/h5\u003e\n\u003cp\u003eA deep vintage-inspired pink for a richer, sophisticated flush.\u003c\/p\u003e\n\u003ch5\u003eCandy Rose\u003c\/h5\u003e\n\u003cp\u003eA soft, light pink for a subtle pop of colour and an effortless everyday look.\u003c\/p\u003e\n\u003ch5\u003eRipe Hawthorn\u003c\/h5\u003e\n\u003cp\u003eA beautiful brick-based orange-pink for a warm, natural-looking flush.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eMade with skin-loving ingredients\u003c\/h3\u003e\n\u003cp\u003eColour Capsule is formulated with a blend of emollients, waxes and nourishing oils to create its smooth, blendable texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShea Butter\u003c\/strong\u003e — helps soften and condition the skin while supporting a comfortable, moisturised feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJojoba Seed Oil \u003c\/strong\u003e— a lightweight emollient that helps soften and condition the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVitamin E (Tocopheryl Acetate)\u003c\/strong\u003e — an antioxidant form of vitamin E that helps protect the formula from oxidation and provides skin-conditioning benefits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLecithin\u003c\/strong\u003e — a skin-conditioning ingredient that helps support a smooth, comfortable feel.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eIngredients\u003c\/h5\u003e\n\u003cp\u003eTridecyl Trimellitate, Hydrogenated Polyisobutene, Octyldodecanol, Bis-Diglyceryl Polyacyladipate-2, Microcrystalline Wax (Cera Microcrystallina), Silica, Ozokerite, Caprylic\/Capric Triglyceride, Synthetic Wax, Ethylhexyl Palmitate, Ethylene\/Propylene Copolymer, Mica, Phenoxyethanol, Tin Oxide, Polyisobutene, Mineral Oil, Synthetic Fluorphlogopite, Tocopheryl Acetate, Silica Dimethyl Silylate, Butyrospermum Parkii (Shea) Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Alumina, Polyhydroxystearic Acid, Lecithin, Isopropyl Myristate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, BHT.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eVegan \u0026amp; cruelty free.\u003c\/h2\u003e","brand":"IOTA aesthetics","offers":[{"title":"Candy rose (light pink)","offer_id":54227202736312,"sku":null,"price":34.0,"currency_code":"AUD","in_stock":true},{"title":"Sunset rose (bright pink)","offer_id":54227202769080,"sku":null,"price":34.0,"currency_code":"AUD","in_stock":true},{"title":"Dried rose (dark vintage pink)","offer_id":54227202801848,"sku":null,"price":34.0,"currency_code":"AUD","in_stock":true},{"title":"Ripe hawthorn (orange natural cheek pink)","offer_id":54227202834616,"sku":null,"price":34.0,"currency_code":"AUD","in_stock":true},{"title":"Silky cappuccino (bronzer\/contour)","offer_id":54227202867384,"sku":null,"price":34.0,"currency_code":"AUD","in_stock":true},{"title":"Champagne dinner (highlighter)","offer_id":54227202900152,"sku":null,"price":34.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5253\/5992\/files\/rn-image_picker_lib_temp_cd526658-25e2-4884-be9c-500babfd8953.png?v=1790913470"},{"product_id":"untitled-oct26_16-53-45","title":"Peptide lipgloss","description":"\u003ch2\u003eMeet your new everyday lip essential. Our Peptide Lip Balm delivers a juicy, glass-like shine with a sheer wash of colour that enhances your natural lips without ever feeling overdone.\u003c\/h2\u003e\n\u003cp\u003eDesigned for effortless beauty, it's the perfect finishing touch whether you're heading out the door, doing the school run or adding a little something to your everyday look.\u003c\/p\u003e\n\u003cp\u003eWith five sheer shades to choose from, there's a colour for every mood. From soft, milky pinks to rich chocolate tones, each shade gives your lips a beautiful hint of colour with a glossy, high-shine finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBecause beautiful lips don't need to be complicated.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it ...\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eJuicy, glass-like shine\u003c\/strong\u003e for a fresh, glossy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSheer, buildable colour\u003c\/strong\u003e that enhances your natural lip colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeptide-infused formula\u003c\/strong\u003e for a little extra love for your lips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive gorgeous shades\u003c\/strong\u003e to suit every mood and moment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless everyday beauty\u003c\/strong\u003e that's easy to apply on the go.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan, cruelty-free and paraben-free\u003c\/strong\u003e because what goes into your beauty routine matters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFind your shade\u003c\/h3\u003e\n\u003cp\u003e🍫 \u003cstrong\u003eBrown Chocolate\u003c\/strong\u003e – A rich, chocolate-inspired shade for a deeper, glossy lip.\u003c\/p\u003e\n\u003cp\u003e✨ \u003cstrong\u003eHot Caramel\u003c\/strong\u003e – A warm caramel tone with a golden shimmer.\u003c\/p\u003e\n\u003cp\u003e🍓 \u003cstrong\u003eGuava Cake\u003c\/strong\u003e – A vibrant, juicy pink for a pop of colour.\u003c\/p\u003e\n\u003cp\u003e🎀 \u003cstrong\u003eStrawberry Milk\u003c\/strong\u003e – A soft, milky pink for a fresh, pretty finish.\u003c\/p\u003e\n\u003cp\u003e🍑 \u003cstrong\u003eVanilla Allure\u003c\/strong\u003e – A sheer, peachy nude for an effortless, your-lips-but-better look.\u003c\/p\u003e\n\u003ch3\u003eYour everyday lip ritual\u003c\/h3\u003e\n\u003cp\u003eSwipe it on, add a little shine and get on with your day. No complicated routine, no fuss. Just juicy, glossy lips in seconds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe perfect little pick-me-up for your handbag, your car or wherever the day takes you.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVegan. Cruelty-free. Paraben-free. Always Iota.\u003c\/em\u003e 🤍\u003c\/p\u003e","brand":"IOTA aesthetics","offers":[{"title":"Brown chocolate","offer_id":54535567147192,"sku":null,"price":12.0,"currency_code":"AUD","in_stock":true},{"title":"Hot caramel","offer_id":54535567179960,"sku":null,"price":12.0,"currency_code":"AUD","in_stock":true},{"title":"Guava cake","offer_id":54535567212728,"sku":null,"price":12.0,"currency_code":"AUD","in_stock":true},{"title":"Strawberry milk","offer_id":54535567245496,"sku":null,"price":12.0,"currency_code":"AUD","in_stock":true},{"title":"Vanilla allure","offer_id":54535567278264,"sku":null,"price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5253\/5992\/files\/rn-image_picker_lib_temp_f0c0cdd9-f261-445c-94a6-4fce20ebe8e5.png?v=1792999894"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/5253\/5992\/collections\/rn-image_picker_lib_temp_3de3fed8-b820-4717-a745-64185d935c5d.png?v=1793001834","url":"https:\/\/www.iotaaesthetics.com.au\/collections\/new-arrivals.oembed","provider":"IOTA aesthetics","version":"1.0","type":"link"}